Marketing Faculty Media Mentions

The Horizons Tracker blog wrote a piece on Assistant Marketing Professor Jiyeon Hong's research about writing more compelling creative appeals.

Marketing Professor Russell Abratt was quoted as an expert in WalletHub's October 2023 6 Best Credit Cards for Restaurants feature.

Associate Marketing Professor Laurie A. Meamber gives her expert opinion in WalletHub's Best Credit Cards for Restaurants feature.

Laurie Meamber, associate professor of marketing, is quoted as an expert in a WalletHub article on the best car insurance companies in Virginia.

To help consumers better understand the pros and cons of a wholesale club credit card such as the Costco Anywhere Visa Card by Citi, WalletHub interviewed a panel of experts including Marketing Professor Russell Abratt.

The best travel credit cards help cardholders earn free flights, hotel stays and other travel accommodations with every purchase made. Laurie A. Meamber, associate professor of marketing, is quoted as an expert in WalletHub's Best Travel Credit Cards guide.

Gautham Vadakkepatt, associate professor of marketing and director of the Center for Retail Transformation was named a Top Retail Influencer for 2023 by RetinkRetail. The list is comprised of retail experts, consultants, analysts, academics, journalists, and thought leaders who are making an impact in retail in 2023.

Gap insurance is an optional type of car insurance that covers the “gap” between what a car is worth and what the driver owes on their auto loan or lease if the car is totaled or stolen. Laurie A. Meamber, associate professor of marketing, is quoted as an expert in WalletHub's Gap Insurance Guide.

“Macroeconomic factors like waning consumer demand and absorbed spending pullback is probably going to have an impact on all of retail, and amongst the retail sectors, I think apparel is going to be one of the sectors that is going to get hit the hardest,” said Gautham Vadakkepatt, director of the Center for Retail Transformation and associate professor of marketing, in an interview with Bisnow.

How Kroger and Albertson's will mesh their approaches to automation is just one of many technology-related questions the grocery chains will need to resolve as they look to merge, according to Gautham Vadakkepatt, director of the Center for Retail Transformation, in an interview with Grocery Dive.